Search Engine Optimisation

Improve your websites performance with SEO

SEO, or Search Engine Optimisation helps search engines identify the content on your website, which in turn helps them recommend your website for relevant searches.

When we build a site for you, we do all of the basics as part of the process. But, optimum performance of a website in search engines isn’t a one off operation. It’s an ongoing process that is finely tuned over time to improve your websites’ ranking.

Search Engine Optimisation

Talk to our of team and request a FREE SEO report for your website and see how we can help improve its performance and your business

What do search engines look for in a website?

First and foremost ‘content’ before anything else. The amount, and quality of the text on your website is what matters most and an area that just cannot be neglected.

This is what people see and read, and what search engines are interested in to return the right results for a persons search.

Content should contain the phrases and terms that someone might type to find a businesses in your sector. This doesn’t mean writing content exclusively for the search engines, as it must be understandable by someone reading your website, and obviously persuade them to buy or use your services.

SEO - Search Engine Optimisation by Freecom Internet Services

Optimise Your Site

Improve and maintain your websites performance with clean and easy to understand code

Better Search Results

A site with SEO can help improve your websites performance within search engines

More Visitors = More Potential

With a better performing website, more users will see your products or services with a higher change of a conversion

SEO – Behind the scenes

Additional work done ‘behind the scenes’ (in the code) is to explain to the search engines what a page is about.

For example, a page’s title and description and each photo and image is described in the HTML.

Over-simplifying; search engines compare these elements to check relevance to the page’s content and verify authenticity. Keywords & phrases detected by this relationship comparison then give emphasis to the important parts of your text. Your page is then indexed with this information and other factors which determine your contents authority and therefore ranking.

So it’ll make very little difference if you have stuffed your ‘description tags’ with lots of key phrases, if your content is limited, incomprehensible, poorly written or non-existent!

Content should contain the phrases and terms that someone might type to find a businesses in your sector. This doesn’t mean writing content exclusively for the search engines, as it must be understandable by someone reading your website, and obviously persuade them to buy or use your services.

Search Engine Optimisation HTML Coding
Site Optimisation (monthly management) from
£50per month
  • Review all 'alt', 'title' and meta tags are in place and tuned to page content.
  • Correction of spellings / grammar
  • Google Local setup
  • Reinforce local area search terms
  • Content Update - key phrases, also area/city/county for localisation searches
  • Duplicate pages/content amend or removal
  • Duplicate link correction
  • Resolve broken links and 404 errors (text and image links)
  • Repair any missing image links
  • Review or addition of robots.txt file
  • Review or addition of sitemap.xml
  • Ensure any redirects are done correctly or amended with correct code (301, 302’s etc.)
  • Fix any code errors or bad practices (where possible)
  • Page speed insights – with tweaks to improve performance where possible
  • Combining of scripts and CSS (where possible)
  • Audit href lang Attributes (where applicable)
  • Current Keyword traffic, ranking positions/scores (taken as soon as job confirmed)

Off-Site Optimisation

Off-site SEO helps drive traffic to your site by using external sites and services such as social media and advertising.

We recommend all sites to make the most of social media, even if they don’t use it personally, it can be essential for a business.

The ability to communicate one on one with a potential client, provide excellent customer service or even advertise to a mass audience can all be done by spending a few minutes each day on social media platforms such as Facebook, Twitter or both.

By setting up a business page, you are able to provide you the key to communicating with your target audience …

Content should contain the phrases and terms that someone might type to find a businesses in your sector. This doesn’t mean writing content exclusively for the search engines, as it must be understandable by someone reading your website, and obviously persuade them to buy or use your services.

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