Today we are going to look at ways in which you can boost the amount of traffic coming through to your website. Before that, if you’re not aware of traffic is, essentially it’s the amount of data/visitors coming through to your website. Imagine it to be the digital form of real-life traffic, with the cars in the traffic being visitors to your site. Traffic in real life can be a pain however it’s exactly what you want for your website.
Website Traffic
The more traffic you’ve got coming through to your website, the more exposure you get. The higher chance you’ve got of converting leads and an increase in revenue if you run adverts. So now that’s covered, how can you increase your traffic? Well, we can go ahead and split this into two main categories. Organic traffic and paid traffic.
Organic Traffic
As you might have guessed organic traffic is the total opposite of paid traffic. It’s traffic that comes through to your site at no cost. This can be through social media and search engines. The vast majority of organic traffic can be gained through the latter. However, to get traffic coming through to you on search engines you’re ideally going to want to get yourself on the first page. After all, how many times have you gone past the first page when searching for something?
SEO
Moving your website up the rankings can be done through SEO or search engine optimisation. SEO is the process of satisfying certain search engines algorithms. One example of SEO is uploading blogs to your website. Over time the search engine will keep crawling through your website in the hopes of picking up some new refreshing content. If it finds nothing the chances you are going to start slipping down the rankings.
Content
It’s also important that your content is relevant, you want it to be addressing an issue. Another big part of SEO is your keyword choice. Ideally, you want your keywords to be what exactly you think your audience will be typing into the search engine. A good indicator of relevant keywords is usually to look at your competitors in the industry to see their keywords of choice and perform some further research.
Paid Traffic
Now, moving onto paid traffic. There are a few different ways in which you can generate paid traffic to your website. The big players are Google AdWords which can show your advert at the top or the bottom of a page of search results and through social media adverts such as Facebook Ads. The cost of paid traffic is usually measured through CPC (Cost Per Click) or CPA (Cost Per Action) whereby each time that someone clicked on your advert they will be charged for that click. How much it costs can depend on what time of day it is, where you want to be positioned and how saturated your market is.
That is a brief overview of the two main ways in which you can drive traffic to your website. If you aren’t doing either of the above already it’s heavily recommended that you start with some basic SEO before looking into paid traffic.
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