SEO, or Search Engine Optimisation helps search engines identify the content on your website, which in turn helps them recommend your website for relevant searches.
When we build a site for you, we do all of the basics as part of the process. But, optimum performance of a website in search engines isn’t a one off operation. It’s an ongoing process that is finely tuned over time to improve your websites’ ranking.
Search Engine Optimisation
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What do search engines look for in a website?
First and foremost ‘content’ before anything else. The amount, and quality of the text on your website is what matters most and an area that just cannot be neglected.
This is what people see and read, and what search engines are interested in to return the right results for a persons search.
Content should contain the phrases and terms that someone might type to find a businesses in your sector. This doesn’t mean writing content exclusively for the search engines, as it must be understandable by someone reading your website, and obviously persuade them to buy or use your services.
SEO – Behind the scenes
Additional work done ‘behind the scenes’ (in the code) is to explain to the search engines what a page is about.
For example, a page’s title and description and each photo and image is described in the HTML.
Over-simplifying; search engines compare these elements to check relevance to the page’s content and verify authenticity. Keywords & phrases detected by this relationship comparison then give emphasis to the important parts of your text. Your page is then indexed with this information and other factors which determine your contents authority and therefore ranking.
So it’ll make very little difference if you have stuffed your ‘description tags’ with lots of key phrases, if your content is limited, incomprehensible, poorly written or non-existent!
Content should contain the phrases and terms that someone might type to find a businesses in your sector. This doesn’t mean writing content exclusively for the search engines, as it must be understandable by someone reading your website, and obviously persuade them to buy or use your services.
Off-Site Optimisation
Off-site SEO helps drive traffic to your site by using external sites and services such as social media and advertising.
We recommend all sites to make the most of social media, even if they don’t use it personally, it can be essential for a business.
The ability to communicate one on one with a potential client, provide excellent customer service or even advertise to a mass audience can all be done by spending a few minutes each day on social media platforms such as Facebook, Twitter or both.
By setting up a business page, you are able to provide you the key to communicating with your target audience …
Content should contain the phrases and terms that someone might type to find a businesses in your sector. This doesn’t mean writing content exclusively for the search engines, as it must be understandable by someone reading your website, and obviously persuade them to buy or use your services.