SEO, or Search Engine Optimisation helps search engines identify your website and its content which in turn helps the search engine recommend your website for relevant searches.
Having the right content on each page of the website is essential, along with optimising the content on the pages with correct formatting and including the words or phrases that people will search for. The correct meta data that also contains some the the words or phrases used in the page text, and ensuring its accessibility to all users on all devices is also looked at.
Meta Data – Metadata is snippets of text that describe a page’s content. The Metadata is hidden within the code of a page, and doesn’t appear on the website to a user, but is detected by a search engine.
Page Title – This is the text you see at the top of your browser window or tab. Search engines use this text as the title of your page which is very important at giving the search engine, and the user, a quick bit of information on what your page is about.
Meta Description – A brief description of the page. This needs to contain key information about the content of the page including some of the text (words or phrases that you want to be found with.
Meta Keywords Attribute – A collection of keywords which is relevant to a page/website content. Most search engines do not use the meta keywords of a website any longer, and they do not effect your websites positioning within Google’s search results at all. [MORE INFO – Googles explanation on how it works with keywords]
ALT Tags – An alt tag is a text description for an on your page. This has been adapted by search engines to allow them to identify the image and recommend it in its search results. It also assists people who are visually impaired, who use screen readers, The reader will use the 'alt' tag to describe the image.
Having the above done to each page of your website is a great start to climbing the search engine ladder and getting the position you need. Our Search Engine Optimisation packages are tailored to your needs and include the essentials above.
Off-site SEO helps drive traffic to your site by using external sites and services such as social media and advertising.
We recommend all sites to make the most of social media, even if they don’t use it personally, it can be essential for a business.
The ability to communicate one on one with a potential client, provide excellent customer service or even advertise to a mass audience can all be done by spending a few minutes each day on social media such as Facebook, Twitter or both.
By setting up a business page for your business, we are able to provide you the key to communicating with your target audience..