01384 487 800
support@freecom.net
Customer Area
my.freecom.net LoginWebmail Loginfirst4apps LoginMicrosoft 365 LoginRemote Support
  • Home
  • Online Digital Services
    • Creative Website Design
    • Simple Website Hosting
    • Website Security
    • Search Engine Optimisation
    • Bespoke Development
    • Creative Design FAQ’s
  • Domain Names
  • Microsoft 365
  • Support
  • Contact Us
Product has been added to your basket.
Login
my.freecom.net LoginWebmail Loginfirst4apps LoginMicrosoft 365 LoginRemote Support

How To Design Your Ecommerce Site For More Conversions

Posted on 4 January 2021
Web Design West Midlands - Freecom

When it comes to eCommerce conversion rates, the amount of capital that is spent on customer acquisition is largely being debated on its success. Many surveys have documented the average conversion rates at a nominal 2%.

Let us consider this scenario.

A cinema hall has a seating capacity that can accommodate 5500 people. Now, if a mere 2% of the attendees purchase any item during the show, then all the shops and vendors in the cinema hall would be competing for getting the attention of just 110 customers. This makes their efforts go into vain, given the little number of buyers.

An average store in the eCommerce domain in India usually sees a customer conversion rate of around 2-3%. But we are sure your goal is not just to be on the average list.

So, let us understand a few of the proven ways through which you can elevate your eCommerce conversion rates and improve your status quo.

USING A COMPELLING DESIGN & COPY:

Design is usually one of the few aspects which although being crucial, is often neglected upon in an eCommerce business/site design. In simpler words, if your webpages are not well designed enough to keep the visitor’s attention and move ahead with the transaction, then no other parts of a typical sales funnel are going to work out for your business.

Your website needs to be visually appealing and persuasive to make the most of a digital eCommerce business. Many surveys indicate that a modern customer is more likely to be interesting to engage with a visually appealing website.

The overall objective is to make the customer stay on a particular part of a webpage so that he/she can further move ahead and complete the transaction. Approach an experienced eCommerce website development company to handle the complex design nuances.

PERSONALIZATION:

There are majorly 2 ways to personalize your visitor’s experience on the site.

 

  • Personalization using dynamic content
  • Personalized pathways for the visitors

 

Studies show that many factors like customer’s on-site behaviour, their demographic, and their history of previous engagement with your brand, and tools for creating and delivering dynamic content; allow you to present tailored content, offers, and product recommendations that best align with the user’s interests.

When it comes to providing pathways, you should focus on the variations of customers you want to attract to your platform. You will be guiding them through “collections” of various products that are related to each other, but essentially are not from the same category.

PROVIDING EASY NAVIGATION:

Consider a scenario wherein you as a customer walks into a megastore store where all items are misplaced without any labelling. You are most likely to walk out of the store and shop your requirements elsewhere.

The same is applicable for an eCommerce store as well. If the visitors are unable to locate the items they are looking for without any hassles, they are going to straightaway head towards your competitor’s site.

By using the navigation bar at the top of the screen, visitors/customers can easily venture to the intermediary product category page they are looking for. From there, they will be able to dig deeper into the specific products offered within each individual category. A well-established eCommerce website development company can greatly help you provide easy navigation to your visitors.

DISPLAYING VARIOUS TYPES OF SOCIAL PROOFS:

A recent Nielsen study revealed that 84% of consumers trust recommendations that come directly from friends, family members, and peers over any other forms of advertising content.

As a business, you should use every possible opportunity to present the social proofs you have collected over the years showcasing your brand’s excellence towards your customers. Product reviews are one such good form of social proofs.

SALES & DISCOUNTS SECTION:

Endless sales and availability of too many options have almost trained people to shop cheap. There will always be people seeking discounts and this behaviour is here to stay, so think about having a dedicated “sales” section on your site. This might turn out to be a worthwhile experiment for your brand.

To keep the prospective customers engaged throughout their journey and comfortable enough to do business with you again, it is imperative that you keep them updated about certain things. The “in the know” ideology plays a crucial role in keeping customers updated and engaged with your business.

Providing detailed, yet easy to understand product descriptions is an industry must. Let us be honest. Customers are never able to properly manage and handle products in an eCommerce transaction before the purchase. So, it only makes sense to provide them with as much detailed product descriptions as possible to simplify the purchase decision.

Conclusion

While eCommerce businesses share many commonalities, it is important to understand that each eCommerce business is different in terms of their customers. The tips mentioned above should clearly help your business increase eCommerce conversion rates. However, you should always be on the lookout for newer ways such as eCommerce and the ways in which customers buy are rapidly changing.

/images/doyouneedhelp.png

Check out some of our other top blogs here:

The top 10 Prospecting Tools for Your Small Business Sales
Learn How To Install A WordPress Website
How You Can Generate Sales Leads for Your Small Business

 

Previous Post
Free Ways to Get on the First Page of Google
Next Post
Responsive Web Design How To Tailor Content For Different Screens

Recent Posts

  • How To Create A Website 8 September 2021
  • 5 Reasons Your Website Needs An SSL 21 June 2021
  • The Sales Sweet Spot Four Stages Of The Content Marketing Sales Funnel 4 January 2021
  • Drive Real Footfall To Your Business With Local SEO 4 January 2021
  • 6 Security Tips To Protect Your Website From Hackers 4 January 2021

Popular Tags

blogs business business growth business help business leads business tips business website ecommerce facebook food google search help with sales lead generation leads more clients more customers more leads more sales plugins responsive web design sales sales help sales tips Search Engine Optimisation SEO seo help seo support seo tips skype social media tips webdesign web design web design tips website design website design tips website help website optimisation website security website support Website Tips website traffic wordpress wordpress help wordpress support Zoom

Contact Us

01384 487 800
support@freecom.net
Cradley Enterprise Centre, Maypole Fields, Halesowen. B63 2QB

Social Media

Online Digital Services

  • Creative Website Design
  • Simple Website Hosting
  • Website Security
  • Search Engine Optimisation (SEO)
  • Bespoke Development
  • Domain Names
  • Microsoft 365

Additional Services

  • Hosted Email
  • Superfast Fibre Broadband

Useful Information

  • Abuse
  • Complaints
  • Privacy Policy
  • Cookie Policy
  • Code of Practice
  • Terms of Sale
  • Terms and Conditions
  • Marketing Opt Out
  • Hosted Server SLA
Microsoft
Nominet

© 2021 Freecom Internet Services Limited

Company Reg No: 0665746461

VAT Reg No: GB 978 6092 61

Cookie Notice
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.
By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
_GRECAPTCHA5 months 27 daysThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_369221_61 minuteSet by Google to distinguish users.
_gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
_fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Powered by CookieYes Logo
Open toolbar Accessibility Tools

Accessibility Tools

  • Increase TextIncrease Text
  • Decrease TextDecrease Text
  • GrayscaleGrayscale
  • High ContrastHigh Contrast
  • Negative ContrastNegative Contrast
  • Light BackgroundLight Background
  • Links UnderlineLinks Underline
  • Readable FontReadable Font
  • Reset Reset