It is a simple fact that companies that have websites have managed to cope better during the pandemic.
The lockdown of companies across the UK has hit business hard, however, companies without websites have really struggled due to the fact they just had no other way of offering their products and services.
Companies without website had no choice but to close and then no further business has taken place for them leading to huge loses for these companies in most cases and in some cases the unfortunate choice to have to close the business or lay off staff.
There has been another side to this coin though with companies that have websites being in some cases able to adapt to the current situation.
For example, we have seen shops able to offer home delivery for their products who would have had to close if they were not able to offer these services. We have hairdressers who were able to sell hair products via their websites and due to the fact, people still needed these products actually saw increases in their online sales.
For companies who had websites up and running for their business, it has given them a lifeline to see it through to the other side and continue to conduct business throughout the pandemic.
Having a brick and mortar business is great but one thing the pandemic has shown us is the importance of having an online presence can give a company. It gives companies another avenue to explore and be successful during this difficult time.
Yet there are still companies out there that still look at things the very old fashioned way and just do not have websites, you will hear things from these companies like “oh we get all our business via word of mouth”, well, word of mouth does not work during a pandemic when people are not able to spread the word of your business and what these companies need to think about is its companies that do not have websites to continue to do some kind of business which are currently struggling the most.
The UK’s online retail sales continued to soar during June, even though non-essential bricks-and-mortar retail began to exit lockdown from the middle of the month.
According to the latest Online Retail Index from IMRG and Capgemini, overall online retail sales in June surged 33.9 per cent year-on-year – a new 12-year high since March 2008.
On a month-on-month basis, June’s growth is 3.5 per cent higher than what was recorded in May. This is the power of having an online business during this pandemic.
With warnings around the world of a 2nd wave being very possible is it not time that you have your business online in some shape or form?
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